Podcasts are not really sales tools but they can be. THE ONE THING I WANT YOU TO REMEMBER IS: Follow this structure in your episodes so people can hear, retain and take action on your message.
- How to create episodes using the HICSO framework
- What is the HICSO Method?
- Hook - why is this the most important of the 5 parts of an episode?
- Intro - where you state the ‘why’ of the episode.
- Content - which is the teaching part.
- Summary - give one or key takeaways from the episode
- Outro - where to find out more information