How do I launch a really good podcast that helps build my name into a household brand in my vertical?
I get this question or some variation of it very often so it was time to create the series that would pull back the curtain and share how our team launches shows that get traction.
If you have just purchased a bunch of expensive, complicated equipment but now you don’t know where to begin or your feeling overwhelmed then listen to this episode.
You’ll realize equipment is the LAST thing you need to worry about and your dream avatar is the really where you want to spend 90% of your time.
In this episode:
*Resources Mentioned in this...
How do some shows grow faster than others? How is it that the listeners of some podcasts are able to increase the visibility of the show?
Today I want to share with you the 6 pillars of scale and how to use them for your podcast. These are ways you can accelerate your audience growth, build a fanbase faster and get your message out to people faster.
“Word of mouth marketing is going to be your best friend for scaling and growing your podcast.” - Luis Diaz
1:00 - The 6 Pillars of Scale - how Luis came up with it and how it will help you
1:45 - #1 Media Features - the 3 media platforms that you can use to leverage your show
4:24 - #2 Tribe Building - a huge and cost-effective way to grow your podcast
5:16 - #3 Paid Traffic 2.0 - what you can use for paid traffic aside from Facebook or Instagram
7:30 - #4 Speaking at Offline and...
Monetizing a podcast is one of the MOST frequent topics in the history of podcasting!!!!!!
Fact is that we ALL have asked about it at one point in time. Today I’m going to share with you two things that are going to allow you to create and DOMINATE a simple and clear path to creating revenue from your podcast.
Plus the details on how to get my free training on the 7 Key Monetization Models to fit any business/podcast model.
The truth about making money from a podcast, if your not intentional and patient about it you won’t really like your results.
Planning what I call the “listener journey” is something we do with clients to ensure we know what happens from subscribing to buying.
“Plan before profit.” - Luis Diaz
0:43 - Luis’ two mantras
2:06 - Why this episode is not for sponsorship and...
Podcasters face similar problems. Problem number one is how do I launch a really successful podcast, and problem number two is how do I grow my podcast after I launch it?
So today I’m going to breakdown how to solve this problem for you using some strategies and concepts for growth and attracting the right kind of listener.
If you’re just starting a podcast or not happy with how fast your show is growing, this episode will help you out a TON!
You’ll discover a new way of looking at how to solve the problem of getting your message out to the people who need it, and who you want to connect with.
“The 3 Tiers Distribution System helps you get your podcast to places that it needs to go, to get to the people it needs to reach.” - Luis Diaz
0:29 - Distribution - what does it mean
1:53 - The 3 Tiers...
Can you really make over $50k with a podcast..? The answer is yes.
BUT only if you have the simple systems in place to allow listeners who are ready to go to the next level with you the opportunity to do so. Too many podcasters fail because they make connecting with them too complex and confusing.
But there is ONE person I see doing an awesome job with this, that is Alex Charfen. When you take high-quality content and a high-value offer (and only focus on that) you can get more qualified people coming in your door.
Check out his show and check out the resources BELOW to see how he does it.
“If you get one high ticket coaching client off a podcast, it could probably pay for your entire year and then some of the production costs.” - Luis Diaz
1:10 - The one podcast that you can model on how to make money with your show
Getting the show off the ground is the hardest part. Even though there are a ton of “free” guides, courses, and challenges out there today. The issues are not the fact that information isn’t out there the issue is that you don’t have the time and have never done it before.
Fear plus a lack of time = no results.
Hence its why people work with us. Today, I’ll take you through the framework we use to launch podcasts step by step.
“A podcast is great. But what is the overall big movement that we are starting here?” - Luis Diaz
0:40 - The 5-step framework for the launch of a popular podcast
1:17 - Why many podcasters have difficulties with the launch phase..and what to do about it.
2:20 - Week 1 - Blueprinting your podcast and what equipment to use
5:32 - Week 2 - How to plot the...
Have you suffered months and months of flat line show numbers (no growth in the # of DLs reviews or engagement)? Is your audience growing? Or has it flat-lined?
I don’t want that for you. So today I want you to learn from my recent conversation with a client where we broke down how we are planning to bring his show back and realign it with his current goals.
A big problem here in the podcasting world is that everyone is selling the “idea” of podcasting but no one is really diving into the execution strategy of how to grow it.
Today I want to share something with you that will help pivot and move towards growth and results. Enjoy.
“We are here doing a podcast to...
What do you think of when you hear the words “Done For You”. For me its probably one of my favorite phrases in the world and our clients’ favorites too.
I want to peel back the curtains on how we help podcasters WIN and DOMINATE.
The secret is to make it easy and to have a system.
When you listen to this episode, you’ll discover some simple and easy scripts you need to implement today to make your podcast grow faster, easier and without you having to do ALL the work.
“As a podcaster, you need to be thinking about these (scripts) proactively so that you have a much easier workflow as you go on.” - Luis Diaz
1:11 - Benefits of having scripts when you are podcasting
2:50 - #1 - Pitch script - what to write in it
4:12 - #2 - ‘Thank you’ script - it’s importance and the 4 factors you...
Being a guest that knows how to do the basics will get you more exposure, opportunity, and traffic.
Today I’m going to share the unwritten rules about being a spectacular guest that gets traffic from every podcast their on, gets more opportunity come their way and better relationships with every podcast host.
Take notes and share the episode if you found it helpful.
Need interviews? Connect with me below!
“Be in a place where you can focus and just show them respect for bringing you on the show. That goes a long way.” - Luis Diaz
1:43 - How early you should be at the appointed time and what to do if you will be late
2:24 - What type of microphone to use
3:49 - Where you should do the interview
4:30 - How to increase the chance that podcast host will have you on again
4:53 - Sharing the show - How to do it EFFECTIVELY
Do the same rules that apply as 2010 or has this number changed? The truth is, as always, it depends.
However, I think I have some strong points that can probably steer you in the right direction.
As you already know, social media has taken the lives and attention spans of many people for better or for worse.
Podcasts have a unique ability to steal the time people have in their cars on their commutes and in the gym where traditional social media cannot go however this doesn’t mean you get a free pass to waste people's time.
For your sake and for your listeners' sake I think it’s extremely important to be concise and entertaining.
Then get out.
I’ll share with you a little story about when I was in the third grade, which is how I came up with this way of thinking and how I would get friends and become popular when I switch schools.
Which happened a few times.
After arriving at a new school in Florida I knew no one.
And Being in the third grade I...